Inspiring Typography Found in L'Officiel

When looking at those advertisements, it occurs to me that they are not "old" in style; the typefaces used are certainly outdated but the essential rules of typography are still there. Look at how the designers carefully mixed the few typefaces together, creating something new in each ad. They did not have as many choices of fonts as we do nowadays, but they still managed to achieve the same effect. Of course, the lack of color is rather incomparable.